AI Call

Analytics

AI call analytics for independent hotels

How many direct bookings does your hotel hand to Booking.com by phone every week?

AI automatically analyzes 100% of your front-desk calls, finds why booking calls fall through, tracks room-category and breakfast upsell, and wins back guests who'd otherwise book you through Booking.com instead.

✓ Free audit of 50 calls✓ Set up in 15 minutes✓ No hidden fees
AI Call Analytics

Avg. score

8.4

↑ +0.5

Upsell

34%

↑ +9%

Lost bookings

7

↓ −4

Duration

2:48

↓ −22s

Front-desk agents today

Марія К.
9.267%
Дмитро В.
8.752%
Олена М.
7.129%

AI insight: Helen P. doesn't offer a room upgrade in 71% of booking calls. Potential extra revenue — $480/month.

The hidden cost of every front-desk call

Every guest call is a direct booking — or one lost to Booking.com

Without analytics, you can't see what's really happening at the front desk. Here are the most common problems independent hotels run into.

The agent can't confirm room availability for the requested dates on the spot

The guest says "I'll call back" and books the same hotel on Booking.com an hour later — with a 15–18% commission attached

≈27% of booking calls end without a reservation

A vague answer about early check-in or late check-out

A guest who needs an early-morning transfer picks a competitor with a clear policy instead

1 in 5 calls is specifically about check-in/check-out terms

No upsell offered for a higher room category, breakfast package, or airport transfer

The hotel leaves margin on the table on a booking that was already happening

Average upsell is $15–45 per booking

💡 Every 4th phone booking that falls apart due to an unsure front-desk answer is a guest who reaches you through an OTA commission instead of your direct channel.

At a $95 average booking value and a 17% OTA commission: 20 such bookings a month is roughly $320 in lost margin from commissions alone.

How it works

From front-desk call to insight in a minute

1

Call comes in

The front-desk recording is automatically forwarded via webhook from your phone system or PBX

2

AI transcribes

The conversation is converted to text with agent/guest role detection, including foreign-language calls

3

AI analyzes

Scores accuracy on availability, room and breakfast upsell, courtesy, and objection handling

4

Dashboard shows

Ready-made insights and recommendations for every front-desk shift

What you get

Control over every booking call

100% booking quality control

AI scores every call against a clear checklist — greeting, accuracy on dates and rates, clarity on check-in/check-out policy, capturing guest contact details.

You always know why a call did or didn't turn into a booking.

+100% coverage0 missed

Lost direct booking analysis

Find out exactly why a guest hung up without booking: an unsure availability answer, a confusing rate, no timely follow-up call or email.

Win back bookings that would otherwise go to an OTA with a commission.

−21% lost calls+14% direct conversion

Room and service upsell monitoring

Track which front-desk agents offer a higher room category, late check-out, breakfast, or an airport transfer. Compare performance across shifts.

Grow revenue per booking without touching your rate sheet.

+18–35% upsell+$15–45/booking

Group and corporate inquiry analytics

See how group-stay and corporate-account calls are handled, and whether a manager actually follows up in time.

No corporate inquiry falls through the cracks between shifts again.

−30% no follow-up+20% group deals closed

Product

One dashboard — the full front-desk picture

Every booking metric in one place. Clear for the front-office manager, precise for the owner.

AI Call Analytics

Top agent

Марія К.

8.6/10 today

Upsell rate

38%

+7% this week

Lost bookings

5

–4 vs yesterday

Avg. duration

2:41

–12s vs baseline

Upsell leaders

Марія К.67%
Іван Д.58%
Олена М.31%
Андрій Р.24%

Lost booking reasons

Unsure availability answer8
Unclear check-in/check-out policy5
No timely follow-up4
Language barrier with the guest2

Guest sentiment

72%

Positive

19%

Neutral

9%

Negative

AI insight of the day

Calls after 8pm convert 34% worse into bookings — the night shift doesn't check live availability in the PMS right away. A short script for the night agent is recommended.

Integrations

Works with your phone system and PMS

Setup takes about 15 minutes, including a sync with your property management system. No extra hardware, no IT department needed.

Binotel
Ringostat
Kyivstar PBX
VoIPTime
Opera PMS
Shelter PMS
Bitrix24
Twilio
📞 Call🤖 AI analysis📊 Dashboard💡 Decision

ROI calculator

Calculate your hotel's potential profit

Booking calls per day18
× Extra upsell per booking$18
× Number of days30
= Extra revenue per month$9,720

Even +4 recovered bookings/day

For your hotel that's:

Per day+$76
Per month+$2,280
Per year+$27,360
Calculate for my hotel →

Case study

How a 24-room boutique hotel recovered 19% more direct bookings

+19pp

Direct booking share

+26%

Upsell rate

−24%

Lost calls

12 days

Rollout

We kept seeing Google reviews like "called and the front desk couldn't tell me if a room was even available" and had no idea how common it was. AI showed it happened on one in three calls. Two months after retraining the night shift, our direct booking share climbed from 41% to 60%, and our OTA commission bill dropped noticeably.

David Marsh

General Manager, Harbor Row Boutique Hotel

What happened:

😔

Before

Front-desk agents couldn't confirm room availability on the call — guests were asked to wait for a callback, and half of them booked on an OTA instead.

🤖

Process

AI analyzed 100% of calls over 3 months and found the night shift gave unsure answers 71% of the time because of clunky PMS access.

🚀

Result

After a short coaching session and a new night-shift script, direct booking share grew 19 percentage points in the first quarter.

FAQ

Frequently asked questions

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